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Wio Personal

Fintech
Personal banking
Mobile app
2022
Fintech
Personal banking
Mobile app
2022
Fintech
Personal banking
Mobile app
2022

ABSTRACT

Wio Personal is a key feature of Wio's retail banking offerings, tailored for anyone eager to maximize their financial potential. The vision in creating Wio Personal was straightforward yet ambitious: to establish the ultimate platform for viewing, managing, and growing your money. Initially launched as a digital banking app, Wio Personal has since evolved into a comprehensive digital ecosystem, designed to cater to the diverse financial needs of its users.

Design Process

Research & Discovery

We started by analyzing the UAE demographics to understand user expectations and needs. This helped identify our target audience and their challenges. Simultaneously, we researched global digital trends to enhance our future concepts with proven best practices.
170
People interviewed
5
User archetypes created
15
Competitors analysed

Co-Design

Subsequently, we initiated the development of Wio Personal by organizing a series of Co-Design events. This approach was strategically chosen to harness our internal expertise, thereby shaping the fundamental principles of our retail banking offering.
4
Workshops
30+
Participants
23
Concepts created
1
Aligned vision across the company

Design Strategy

After the ideas took shape, we collaborated with our product and engineering teams to prioritize them. This joint effort allowed us to establish a timeline, ensuring that we addressed business needs in the most effective manner possible.
3
Teams involved
6
Concepts selected for the MVP
4
Vertical squads formed

Prototype & Test

After finalizing our plan, we swiftly moved into the prototyping phase. Leveraging our robust and effective design system, we were able to rapidly put together the initial version of our MVP. This allowed us to test our assumptions directly with real users.
4
Prototypes created
18
Features tested
15
Users involved
20+
Insights collected

Iterate

Armed with feedback from our testing sessions, we initiated a process of iterative refinement, focusing on enhancing our product to ensure a seamless, user-centered experience.
3
Design iterations
25+
User flows designed
12
New components added to the DS
6
Weeks to perfect the experience

Development hand-off & Support

After having refined our designs, we transitioned into the agile development phase, focusing on ensuring quality delivery. Our team actively collaborated with the developers to make sure all components were in place and functioning as intended.
200+
Components delivered
5
Vertical squads involved
4
Product managers involved
8
Frontend developers

interactive prototypes

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The Team

Burcin
Burcin
Head of Design
Me
Me
Lead Designer
Roman
Roman
Senior Designer
Maria
Maria
Senior Designer
Waqas
Waqas
Designer
Hana
Hana
Designer
Fabrizio
Fabrizio
Freelance Designer
Chidi
Chidi
Freelance Designer
Hanzo
Hanzo
Design Studio

My Role

  • Planning, facilitating and executing design activities with the team
  • Coordinating team’s tasks and capacity allocation
  • Reviewing design solutions and facilitating design critique sessions
  • Mentoring designers on design process, activities, and tools
  • Facilitating co-creation and collaboration by involving relevant stakeholders in the design process
  • Coordinating the hiring process together with the Head of Design and the HR team

Outcome

10K+

Account Opened

Within the initial months of its launch, Wio Personal gained the trust of over 10,000 individuals, who chose to open accounts for their financial needs and daily transactions.

20+

Features Rleased

From the MVP release to the public launch, we designed and developed over 20 features, all aimed at providing our users with the optimal platform to view, manage, and grow their money.

4.7

Average Stores Rating

In under six months post-launch, Wio Personal has transformed UAE's banking experience, earning a 4.7/5 rating from 1,000 users on major digital stores.